Content Production

Visit BLK RVA

Photo and video for 18 Black-owned businesses across Richmond — content they own, made for them to use.

The brick-and-timber shop floor at The Well Collective, with hanging rattan chairs, plants and a bold painted mural

Client

Richmond Region Tourism

Industry

Tourism & destination marketing

What we did

Photo & video production

Year

2024 · Richmond, VA

The challenge

Visit BLK RVA ran a giveaway for Black-owned businesses across the Richmond region. The prize wasn't cash — it was professional content most of these businesses could never otherwise justify. Someone still had to make it. Eighteen businesses, eighteen different rooms, one timeline.

The work

We wrote a production sheet for every business before a camera came out of the bag — exterior, interior, product, staff, owner portraits, b-roll. Eighteen shoots, one repeatable system. It came back as 498 photos and 15 films.

The films

They ship without sound, on purpose. These weren’t made for our reel — they were made for the businesses to post, with their own music, in their own voice.

The Well Collective

Mike's Jazz Cafe

Penny's

Ronnie's BBQ

Sweet Wynns Ice Cream Shop

The businesses

Across the Richmond region.

Hands holding a small potted cactus with a hand-lettered wooden tag at Brookland Park Flowers & Gifts — Brookland Park Flowers & Gifts

A cook working the stovetop in the stainless-steel kitchen at Buna Kurs — Buna Kurs

A cook working the flat-top grill in the kitchen at Daily Menu Restaurant — Daily Menu Restaurant

A rider raising a hand weight during a class in the brick-walled studio at Hour Cycle — Hour Cycle

A bride in a white off-the-shoulder gown during a fitting at Lavender Hill — Lavender Hill

Guests beside a draped table of fruit and flowers at a Lily Black event — Lily Black

A bowl of shrimp and grits topped with bacon and herbs at Mike's Jazz Cafe — Mike's Jazz Cafe

A smiling staff member behind a plated sandwich and fries in the dining room at Ms. Girlees Kitchen — Ms. Girlees Kitchen

A plated dish finished with fresh herbs and seeds on a wooden table at Penny's — Penny's

A tiered display table of candles and stationery in the shop at Pop of Confetti — Pop of Confetti

A cook prepping ingredients at the line at Red Hibachi — Red Hibachi

An overhead spread of ribs, cornbread and sides on red-checked paper at Ronnie's BBQ — Ronnie's BBQ

Red and white three-wheeled Slingshot vehicles lined up at RVA Hot Wheelz — RVA Hot Wheelz

Hands adding toppings to a cup of ice cream at Sweet Wynns Ice Cream Shop — Sweet Wynns Ice Cream Shop

A plate of chicken and waffles with strawberries and powdered sugar at The Hive Bar & Grill — The Hive Bar & Grill

The brick-and-timber shop floor with hanging rattan chairs, plants and a painted mural at The Well Collective — The Well Collective

Tailored suit jackets hanging on a rack at Very Ashley — Very Ashley

The outcome

Every business walked away owning a library of professional photo and video — the kind of asset that normally sits out of reach for a small business, and that keeps working long after a campaign ends.

“Jumpstart's video and creative capabilities brought our vision to life in ways we couldn't have imagined. Their team consistently delivered high-quality content that captured the spirit of our region.”

Tameka Jefferson
Community Relations Manager · Richmond Region Tourism

Next project

TB12

Content

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Contact

3540 Pump Rd #1194
Richmond, VA
571-969-8072