Branding
slo florals
A full brand identity for a slow-and-seasonal Richmond floral studio — as considered as the arrangements themselves.
Client
slo florals
Industry
Floral studio & retail
What we did
Brand identity, art direction, packaging
Year
2025 · Richmond, VA
The challenge
slo florals had a devoted local following and a distinct slow-and-seasonal philosophy — but a logo and packaging that looked like a side project. They needed an identity as intentional as their work, ready for a new storefront and wholesale conversations.
A wordmark drawn to feel hand-arranged — organic, calm, and unmistakably slo.
The mark
Palette
Type
Aa
Display — Fraunces
Aa
Body — Work Sans
Packaging and care cards that carry the palette from stem to doorstep.
A stamp-and-seal system for the wrapping — slow by hand, on purpose.
A mark that holds up everywhere
A flexible set — primary, stacked, and a single-stem icon — so the brand reads clearly from an Instagram avatar to a shopfront window.
The outcome
The new identity gave slo florals a brand as intentional as the work — cohesive across storefront, packaging, and social, and confident enough to walk into wholesale conversations.
More from the project
Next project
Cann Construction
Branding + Website + Content
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