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Branding · Website · Content

Cann Construction

A brand, a website, and a photo library for a builder whose work was far better than anything online could show.

Client

Cann Construction

Industry

Luxury design & build

What we did

Brand identity, website, photo & video

Year

Working together since 2022 · Washington, DC

The challenge

Cann was doing high-end residential and commercial work in Washington, DC — and running it through a Squarespace template with almost no professional photography behind it. The craftsmanship was there. Nothing online proved it. For a design-and-build firm that competes on taste, that gap costs work.

The identity

A restrained mark and type system built to sit quietly next to the architecture — never competing with the work it frames.

Cann Construction primary logo in dark on a light background
Cann Construction logo reversed to white on a dark background
Cann Construction typography board showing the brand type system
The website

A WordPress build with a filterable portfolio, so every project gets a page that does it justice.

cannbuild.com
The Cann Construction homepage, showing a full-bleed film of a finished interior behind the headline Luxury Design and Construction
The homepage — a full-bleed film of the work, not a stock hero.
cannbuild.com/portfolio
The Cann Construction portfolio page, a filterable grid of completed projects including Mount Pleasant II and Del Ray
The portfolio — every project gets a page of its own.
Visit the live site
The content

We didn’t just design the site — we filled it. Professional photography and video across their projects, so the portfolio finally had work worth showing.

Kitchen at the Park Road whole-house renovation — white oak cabinetry, a marble island and green ceramic pendants
Park Rd. — whole-house renovation
Kitchen at the Riggs Place penthouse — deep blue subway tile, brass fixtures and a stainless range
Riggs Pl. — penthouse
Exterior of the Park Road rowhouse — red brick facade with a restored blue front porch, framed by autumn trees
Park Rd. — porch restoration
▶
Georgetown — walkthrough
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Renovation trends — with Bella McCann
▶
Park Rd. — walkthrough
The outcome

Cann has a brand, a site, and a growing library of work they own outright. They can show up confidently online — and walk into a room with something to point to.

“Our partnership with Jumpstart has been transformative. They’ve not only developed our digital presence from the ground up but have also become an integral part of our journey, celebrating our identity as a woman-owned business and amplifying our voice in the industry.”

Bella McCann
CEO & Founder · Cann Construction

More from the project
Living room at Park Road with a deep green velvet sofa and a sculptural floor lamp by the bay window
Park Rd. — living room
Primary bathroom at Park Road with a freestanding tub set against the window and green floor tile
Park Rd. — primary bath
Detail of the calacatta viola marble backsplash and fluted oak vanity at Park Road
Park Rd. — marble detail
Double vanity at the Riggs Place penthouse with brass fittings and a marble countertop
Riggs Pl. — vanity
Dining nook at the Riggs Place penthouse with teal chairs and a vase of yellow flowers
Riggs Pl. — dining
Stairwell at the Riggs Place penthouse with a navy runner and a framed gallery wall
Riggs Pl. — stairwell
Next project

Richualist

Content + Paid Media

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3540 Pump Rd #1194
Richmond, VA
571-969-8072

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